Business: PrimeFire Meats is simply the final step of vertically integrating my already established Wagyu beef cattle herd. Wagyu is a Japanese breed of cattle that are known for the extreme amount and unique type of marbling found within the meat. Our product is more flavorful, tender, juicy and healthier making it a premier choice of beef! I plan to finish out my Wagyu crossed beef cattle marketing it as American Style Kobe Beef directly to high-end restaurants and individuals throughout the Midwest.
What is your story?
Growing up on a small, diversified family farm in Northeast Nebraska, I have been involved in agriculture my entire life. However, it was when I was 8-years-old when I started my first business, Logan’s Corn Palace. I would pick up leftover ears of corn in fields and market them to sell on squirrel feeders. Simultaneously, I bought my first bucket calf for a 4-H project and quickly fell in love with beef cattle. I began to take on other business endeavors growing up to bring in added income to build my cattle herd. I was a co-owner in a lawn mowing business, raised chickens, pumpkins, ornamental corn, alfalfa hay, had a corn test plot as well as worked for neighboring farmers. As I began to focus on efficiency and profitability of my beef cattle, I began to start raising Wagyu crossed cattle and capture a premium. I have since came to UNL to further my education, experiences and network. Narrowing my focus when I attended UNL, I decided to work to expand my premium alfalfa hay business and grow my value added cattle herd. A business plan has been written to vertically integrate my Wagyu beef cattle and distribute retail cuts of World-Class American Style Kobe Beef directly to restaurants and individuals across the Midwest. I would find great value being a source of direct farm-to-table beef in a value captured market. Living the American Dream is my ultimate goal of being an entrepreneur.
Who is your entrepreneurial inspiration OR biggest hero?
My father, Matt Peters, has always been my biggest hero and inspiration. I wouldn't be the man that I am today without the direction and support from such a great role model. Dad has shaped the way I think, having a mindset to be creative and innovative. He has been my hero, believing in me and supporting me in my goals.
If your story were made into a movie, what actor/actress would portray you and why?
Will Smith in the movie, The Pursuit Of Happyness. I've always had the mindset of setting goals and doing what it takes to get there. Will Smith is a motivator in this movie as a father figure basically saying chase your dream until you get there and don't let anyone get in your way. “Hey. Don’t ever let somebody tell you… You can’t do something. Not even me. All right? You got a dream… You gotta protect it. People can’t do somethin’ themselves, they wanna tell you you can’t do it. If you want somethin’, go get it. Period.” - Will Smith
What advice would you give to a student starting their entrepreneurial journey?
Dare to be different. Sometimes going against the grain can be your greatest advantage. I challenge you to not be a commodity but create added value in services and/or products you are providing. Be adaptable to change. Show up and dress up. Stick to your word and have a sense of integrity along the way.