Engler Reading List

The Engler Reading List

Check book availability in Engler Library

The books listed below are essential readings to learn more about the path of entrepreneurship.

Big Ideas & Entrepreneurship

Made to Stick
Bold Women. Big Ideas.
Bold Women. Big Ideas.
Four Steps to the Epiphany -Successful Strategies for Products that Win
The 10 Second Internet Manager
The Business Model of You
The Coming Jobs War
Beyond Entrepreneuership -Turning Your Business into an Enduring Great Company
Good to Great
Good to Great and the Social Sectors
The E-Myth Revisited - Why Most Small Businesses Don't Work
Glorious Accidents -Michael Glauser
Purple Cow -Seth Godin
All Marketers are Liars - Seth Godin
Art of the Start
Blue Ocean Strategy- How to Create Uncontested Market Space and Make the Competition Irrelevant
The Monk and the Riddle- The Art of Creating a Life While Making a Living
The Book of Entrepreneurs' Wisdom
The High Tech Entrepreneurs Handbook for starting a company
Moral Intelligence- Enhancing Business Performance and Leadership Success
Energizing Entrepreneuers - Chariting a Course for Rural Communities
The Entrepreneurial Mindset - Strategies for Continuously Creating Opportunities in an Age of Uncertainty
Business Model Generation
In Search of Excellence - Lessons from America's Best Run Companies
Soloing -Realizing Your Life's Ambition - Harriet Rubin
Startup - Beyond the Myths to the Reality of Starting a Company
The Magic of Thinking Big- David Schwartz
New Business Ventures and the Entrepreneur - Stevenson
Engineering Your Start-Up A Guide for the High Tech Entrepreneur
The Entrepreneuerial University in the Twenty-first Century
 Entrepreneuership in Nebraska: Conditions, Attitudes, and Actions - Thomposn and Walstad

Classics in Business

Hollowing Out the Middle
Managing Oneself
Management: Tasks, Responsibilities, Practices
A Passion for Excellence: The Leadership Difference
Liberation Management: -Tom Peters
Thriving on Chaos -Tom Peters
The Pursuit of Wow -Tom Peters
How to Close a Deal Like Warren Buffet-Searcy and DeVries


Finding Your Wings
Blown to Bits- How the New Economics of Information Transforms Strategy
Where to Go When the Bank Says No
Done Deals - Venture Capitalists Tell Their Stories
Raising Money - Ventture Funding and How to Get It


The Innovator's Dilemma -Clayton Christensen
Innovation and Entrepreneuership --Drucker
The Ewing Marion Kauffman Foundation Thought Book
Blink - The Power of Thinking without Thinking - Gladwell
Outliers -The Story of Sucess - Gladwell
What the Dog Saw and other Adventures - Gladwell
The Tipping Point - How little things can make a big difference - Gladwell
Poke the Box - Godin
The Dip - Godin
The ten faces of Innovation - Kelley and Littman
Thinkertoys - A Handbook for Creative Thinking Techniques - Michalko
A Whole New Mind - Why right brainers will fule the future - Pink
Mozart's Brain and the Fighter Pilot - Unleashing your Brain's Potential - Restak, M.D.
Unlocking the Sky - Glenn Hammond Curtiss and the Race to Invent the Airplane. - Shulman
Little Bets- How Breakthrough Ideas Emerge from Small Discoveries - Sims
The Wisdom of Crowds - Surowiecki
Mastering the Dynamics of Innovation - Utterback
A Passion for Ideas - Von Pierer


7 Habits of Highly Effective Families - Covey and Covey
7 Habits of Highly Effective People - Covey
Management Challenges for the 21st Century - Drucker
On the Profession of Management -Harvard Business Review, Drucker
Drucker Lectures - Essential Lessons on Management, Society and Economy
Linchpin - Are You Indispensable? - Godin
Switch - How to change things when change is hard. - Heath and Heath
Steve Jobs - Isaacson
Enchantment - The Art of Changing Hearts, Minds and Actions - Kawasaki
Drive - Surprising Truth about what Motivates Us - Daniel Pink


Entrepreneuer Magazine
Forbes Magazine
Fortune magazine
The Harvard Business Review magazine
INC. magazine

Reference Guides

The Entrepreneuer's Guide to Business Law - Bigley
Warren Buffet and the Interpretation of Financial Statements - Buffet, M. and Clark
Common Sense Selling - Van C. Deeb
The Venture Cafe: Secrets, Strategies, and Stories from Entrepreneurs -_ Esser
The Home Business Bible - Eyler
Guts and Borrowed Mondy: Straight Talk for Starting and Growing your Small Business - Gillis
Growing a Business -Hawken
Startup - A Silicon Valley Adventure - Kaplan
How to Raise Capital -Kravitt
UpStart Start Ups - Lieber
The Mouse Driver Chronicles - Lusk and Harrison
New Venture Creation: An Innovator's Gudie to Entrepreneurship
NX Level Guide for Entrepreneurs 5th Edition, Wold -Editor
Entrepreneurs in High Technology - Lessons from MIT and Beyond
New Venture Creation - Entrepreneurship for the 21st Century - Spinelli and Adams

Also available Revised Fourth Edition

Finance for the Nonfinancial Manager- Spiro
How to Read a Financial Report - Tracy
IEG's Guide to Sponsorship: Everything you need to know about sports, arts, event, entertainment and cause marketing. -- Ukman
Business Plans that Work - A guide for small business. - Zacharakis, Spinelli and Timmons
The Entrepreneur's Survival Guide: 101 Tips for Managing in Good Times & Bad - Cullinane

Product Disclaimer: Any reference to commercial products or trade names is made with the understanding that no discrimination is intended and no endorsement by the University of Nebraska-Lincoln is implied.